IT has flattened the world, enabling individuals, society and organizations to engage in increasingly complex and rapidly changing relationships. This marketplace is constantly changing and the pressure for organizations to perform today is equaled by the need to continually change in order to survive tomorrow. IT plays an essential role in supporting day-to-day business and business change.
· Many organizations feel powerless to change the complex system landscapes that they have accumulated.
· There's an overload of information and knowledge workers need personalized information in order to act effectively.
· Increased availability of information has shifted the power in the supply chain to the consumer and B2C organizations need engagement technology to attract and retain customers.
· A different kind of loyalty applies in this global world, giving organizations a challenge to be transparent while retaining their competitive edge.